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Atlantis ‹the domain of the Stingray›
That our ultimate picture of success is a crucified Messiah means any conversation about success will be incompatible with a "bigger is better" mentality
‹Tim Suttle›
Atlantis: the domain of the Stingray
4Feb
2011
Fri
20:45
author: Stingray
category: My Ramblings
comments: 0
trackbacks: 0

Lightning Are Getting New Sweaters

Gone is the Black (yay!), Gone is the Silver (boo!)

Tampa Bay GM Steve Yzerman is trying to create a simple, classic look for his team. In some regards, he has succeeded. In others, not so much.

Martin St. Louis, Vincent Lecavalier, and Steven Stamkos model the new sweaters.

Let's face it, Tampa is not a classic team. Therefore, a classic look is not needed, I think. However, a simpler look couldn't hurt. The new look is certainly simpler, as can be seen in the above picture, but it appears to replicate the classic look of the Detroit Red Wings and Toronto Maple Leafs, teams with long and storied histories, not shared by the one-time Stanley Cup champion Lightning.

Still, I like the new look, spare one thing. It needs another color, maybe two. I think getting rid of black was a good thing; I'm not a fan of using black as a primary color (an accent color is fine, as is used by my other favorite team, the Calgary Flames). But reducing the team palette to blue and white went a little too far. The sweaters and logos could use some silver accents, silver being one of the team's former accent colors. It would still be simple and would bring a nice finish to what was debuted on Monday. Maybe even another color, like a darker blue (in addition to silver), to add some additional contrast.

Tampa Bay Lightning's new logos

The updated logos look good. Some compare the primary/secondary to that worn by the comic book hero Flash. Some others say that it is reminiscent of Gatorade's logo. The primary logo is the one used on the home sweater (in white, as the sweater will be blue). The secondary logo is used on the away sweater; I guess the wordmark is there to remind the fans of the host team who they are hosting. The patch logo (the one I like the best) is used on the shoulders of both sweaters.

I think it's a very good start, but, like I mentioned, a little more is needed. I like the direction, and I like the sweaters, but it could all be a lot better.

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